The GAP model is a planning tool that creates laser sharp focus on a page. It strengthens the areas where planning normally fails and will increase the performance of your team if followed.
An adaptation of The Boston Matrix allows you to identify where your business or department might be in the business cycle or the different type of behaviours within your organisation and how you should support them. It also links to Ansoff’s Matrix in the 3rd mini-masterclass.
Ansoff’s Matrix provides a simple marketing approach which drives more revenue from existing clients, increases referrals and reduces the loss making clients which every established business has.